How to Plan a Brand Photoshoot

Preparing & Planning for a photo shoot 🎞📸⁠

⁠Just as your colours and fonts should remain consistent, the same is true for the images that you share. Having consistent photography allows your audience to really connect with you. If someone sees an image that you posted and immediately knows that it came from you, you’re doing it right.⁠

So how do you plan for a photoshoot...⁠

  1. Create a mood board of ideas of Pinterest, add photos that represent the feeling of your brand, and screenshot a list of shot ideas to share with your photographer⁠

  2. Choose your location, make sure your location truly represents your branding⁠ & the look and feel your trying to get across

  3. Find & Book your photographer, a tip for finding a photographer make sure they photograph in the style you want the photos to end up like⁠

  4. Create a shot list, and plan out a range of head, body, and detail shots you can share with your photographer, if you're planning to film you can also plan out each clip you want to get⁠. Be sure to have these as a reference point on the day.

  5. Outfits, plan out 4 - 5 outfits including details like how you're going to have your hair, and what jewellery you're going to have on for each outfit. I always make sure my outfit colours match my branding palette 

  6. Props - Make sure to collect a list of props you want to include so you can start gathering these

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